The Bloomgist is a multimedia news brand that has been known for creativity, quality, independence and credibility.

Welcome to The Bloomgist

Bloomgist is a 75% Africa-focused multimedia news brand that incorporates user submitted contents for writers and columnist who writes outside our majors (News, Special Reports, Technology & Sports). We are targeting audiences with test for original and changing contents.

Don’t divide us

Watch The Bloomgist’s brand campaign advert, Don’t divide us.

Watch our latest documentary on the soot

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The Bloomgist launches first-ever Political Podcast, Stream

The Bloomgist today announced it is launching its first Political podcast series, The Stream. Consisting of 2 weekly episodes, The Stream follows Bloomgist Political Desk discussions with its guests on the latest events and developments in politics…

The Camp 2019 to hold on Saturday 16th

As part of the continued quest to impact the African society through its programmes and stories, The Bloomgist is hosting its landmark event – The Camp 2019 to bring the most creative and curious young entrepreneurs in Lagos to share powerful innovative ideas to build an entrepreneurship friendly atmosphere. The two day summit will host an audience of 300+ and feature a number of high profile keynote speakers, panels and on-stage interviews. READ MORE>

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Welcome to the new look for the Bloomgist

About us

Bloomgist will build a global understanding of international issues and broaden Africa audience’ experience of different cultures. With over 4 years in digital publication, The Bloomgist has taken its readers into Africa the rest of the world doesn’t talk about and is on the mission to report more of the underreported stories, while helping our readers make sense of every day events.

More on our history>


We have a very clear vision for the African future: To be the most reliable and balanced digital news media in Africa and to pioneer new ways to serve at least 5 million registered customers through quality journalism and experiences, bringing them closer to us, Africa and each other.

Our Vision statement>

Bloomgist Jobs 1

Join The Bloomgist

A career at The Bloomgist means being part of an iconic and innovative brand. We have a culture that rewards performance, values its people and embraces diversity of thought and opinion.

Careers at The Bloomgist>