Content funding

Bloomgist produces a variety of content with funding from outside parties. These sources of revenue allow us to explore topics that we hope are of interest to Bloomgist and Observer readers. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it.

One of three labels will appear on this content: ‘Sponsored by’, ‘Paid content/Paid for by’, or ‘Advertiser content/from our advertisers’.

Sponsored by

‘Sponsored by’ is used to describe editorially independent content. We accept funding from third parties both for new projects and for content we are already producing. Before funding is agreed with a client, relevant senior editors are consulted about its suitability and the editor-in-chief has the final say on whether a funding deal is accepted. A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the funder. The content is written and edited by Bloomgist and Observer journalists, or those approved by BMG, to the same standards expected in all of our journalism. BMG will not show copy to funders for approval.

‘Supported by’ is also used to describe editorially independent content that the Bloomgist has produced with funding from foundations around the world who support specific projects. Examples of foundation funding include:

Paid content/paid for by

‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority in the UK, the Federal Trade Commission in the US and the Advertising Standards Bureau in Australia. This content is produced by commercial departments and does not involve BMG staff journalists.

‘Advertiser content’ or content ‘from our advertisers’

‘Advertiser content/content from our advertisers’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher. They are subject to regulation by the Advertising Standards Authority in the UK, the Federal Trade Commission in the US and the Advertising Standards Bureau in Australia. This content is created by advertisers and hosted by the Bloomgist and does not involve BMG staff journalists.

  • Please see our privacy policy for details on how the Bloomgist delivers targeted advertising to people who visit our website.
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