Fashion: 8 Problems you may face when starting your own fashion label

Fashion: 8 Problems you may face when starting your own fashion label

Starting out with your own fashion label might come with some forms of difficulty. This article outlines some common problems startup fashion labels do experience and their possible solutions.

1. Business and Financial Management
As a young fashion designer, one thing you will certainly lack is business and Financial Management. You may be a great designer but may not know how to generate leads for sale. The fashion industry is so competitive nowadays, so it’s important you hire someone to do the business side of your fashion label for you. If you would like to do it yourself, industry experts suggest that you go and study fashion marketing or fashion business at the Bachelor or Master level, depending on your current education level.

2. Identifying your Target Market
Start your label once you get an actual idea of the market, demography and demand. As a designer you expect your customers to appreciate whatever you design but the fact is totally different. Once you start your own fashion label, you realize the people who can afford your wears are really not the ideal body shapes neither are they experimental. your idea or hypothesis of the general market goes for a toss when your customers are totally different from what you expect. So a proper research is a must be carried out to properly identify your target market.

3. Positioning
A Designer should focus more on unique positioning of His/her styles rather than an immediate sale and should emphasize more on returning customers and relationships because the fashion industry runs on that. There are so many designers out there doing same stuff and charging similar amount. It is advised that you have a distinct style. If not, then develop one before developing a brand.

4. Your Network
Networking is one of the most essential personal skills for business people, but it is extremely important for fashion designers. Communication and strong presence in the fashion ecosystem are productive approaches which will help you along your way to building strong relationships with other fashion designers from different age groups, nationality and fields of interest.

5. Not Enough Funds
Countless people with incredible ideas languish because they are not able to access the necessary funds to enter the marketplace. Fashion is a Business where you need money in every step. To make a quality design, to market it, promote it. And when we are talking about Marketing it’s a combination of (advertising, promotion, media etc). and do you know guys for a particular dress how much money a fashion designer spend is actually Much lesser than the Money He/She spend in Marketing. Because No Marketing No sell.

6. Distribution Challenges

Designing and producing your clothes is totally up to you but you cannot fully control the distribution of your clothes. Distribution is usually a challenge for Designers. You have to work hard to get your brands into clothing stores and that might cost you more than a little effort and time. When the goods don’t sell at retail, the designer is forced to take them back and turn around to sell them to a “discounter,” further extending the cycle of “more for less.” This obviously doesn’t work.

7. Less Connection With End-users
Before going to any seller the designers access the group to whom they actually target, but the fact is way different at selling points. Because for any product the end user is not the only decision maker who will buy and wear, in most of the cases the decision makers buy the garment or dress and the end user wears it. So this process is ridiculously complex and the designers need to understand whom to target and whom to not for every product or for every line of collections. In that way they can increase their connection with the end user which not only benefits them but also the retailers will get the benefit out of this process.

8. Getting Good Manufacturers

Getting good and reliable people to handle the production of your designs might also be a challenging experience. If you decide to handle the production yourself, that would actually mean a lot more capital because of the costs of equipment and if you decide to outsource to companies abroad where it is usually cheaper, you would have the problem of minimum order quantity because these companies usually have a minimum order that they can take which is sometimes in hundreds. How sure are you that you would be able to sell a hundred pieces of the same design easily? Again, you would need a lot more capital to do this.


SOURCE: Fashion Online

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Victoria Beckham bids farewell to New York fashion week

Her first show a decade ago was a novelty act, but her departure is a significant blow to the event.

Victoria Beckham bids farewell to New York fashion week

Victoria Beckham at her last New York fashion week show. Photo: REX/Shutterstock

Victoria Beckham made her first appearance at New York fashion week a decade ago as a novelty act, but she leaves as a headline one.

Her Sunday morning catwalk show was her last before she joins London fashion week in September. That it is seen as a significant blow for New York fashion week is testament to a remarkable success.

“It feels like the right way to round off showing in New York,” Beckham said of the new location for the show, which moved this season from the cavernous Cunard building in the financial district to two Upper East Side drawing rooms. “It’s more intimate, like my first shows were. I wanted this to be a nice thing to do on a Sunday morning. I want people to enjoy coming to my shows.”

The “intimate” venue was, in fact, a sumptuous Renaissance-style mansion that was one of the largest private houses in Manhattan when it was built in 1918 by the architects of Grand Central Station. David Beckham and the couple’s three youngest children kept Anna Wintour company in the front row.

The magic trick on which the Victoria Beckham brand is based is a sleight of hand. On the one is her relatable persona as a working mother of four, and on the other her aspirational level of polish and glamour. It is a compelling balancing act, and one which has made her a significant player in the luxury industry.

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A model wears one of Beckham’s creations at the show. Photo: Jocelyn Noveck/AP

Her success is yet to translate into profit. Despite sales of £36m last year, the brand posted a loss of £8.4m, but the company plays a long game, shoring up the prestige of a name that is not as yet accessible to mass market consumers. A forthcoming collaboration with Reebok may signal a shift in strategy.

While many fashion shows divide between the head-scratchingly avant-garde and the eye-rollingly predictable, Beckham navigates a course somewhere in between. As fashion has shifted from bodycon dresses to a looser silhouette over the last decade she has kept pace with the change of aesthetic, while staying within the guard rails of what is feminine and flattering.

On this catwalk, sculptural dresses in felted wool, with narrow torsos and full-length back zips – albeit hidden in the seams this time – nodded to the hourglass dresses of her very first collections. “The dresses I started with were a celebration of the female form, and this collection is a new take on that. A lot of my customers still want that silhouette, so it’s about finding a new way to do it,” Beckham said.

A leopard print chenille jacquard coat, inspired by an upholstery fabric found in Venice, and silk pieces in a trompe l’oeil print made to look like fur, were highlights of this show. “I don’t wear fur myself, and it’s not right for my brand. So this is my version of fur,” Beckham said. “I’ve never had leopard print in the collection before, but when we had these pieces hanging in the studio I really noticed how women were drawn to them. There’s definitely something about leopard print.”

“I want to celebrate my ten year anniversary at home,” Beckham said of next season’s move. “I’m nervous, though, because I’ve never shown in London.” Rumours of a special commission for the forthcoming royal wedding, sparked by Meghan Markle’s choice of a Victoria Beckham sweater in official photographs, were quashed with a flat denial. “She looked absolutely beautiful in my jumper. I’m sure it will be a really fun wedding. But no, she hasn’t asked me to do the dress.”


SOURCE: Bloomgist Style/Guardian, UK/E!

The best men’s denim for all ages – Photos

Paris fashion week: Ralph & Russo unveils a fairytale

The aesthetic of Ralph & Russo, the only extant British haute couture house, can be summed up as dresses in which to marry a prince. So while Kylie Minogue sat front row between the supermodels Karlie Kloss and Natalia Vodianova, and despite the actors Lupita Nyong’o, Tracee Ellis Ross and Allison Williams wearing the label on the red carpet at the Screen Actors Guild on Sunday evening, the most significant name currently linked with the brand belonged to a certain Meghan Markle, who was nowhere to be seen. Perhaps Markle, who sparked rumours of a Ralph & Russo wedding dress when she chose the brand for her official engagement photo, is one of the brand’s 1.7 million social media followers. If so, she will have seen the show’s finale, an off-white duchess satin gown with a draped bodice, long train encrusted with leaves of Swarovski crystals and lace veil embroidered with silk petals.

Paris fashion week: Ralph & Russo unveils a fairytale

A model presents a creation for Ralph & Russo’s 2018 spring/summer collection. Photo: Patrick Kovarik/AFP/Getty Images

Ralph & Russo is sole heir to the grand British couture tradition of Hardy Amies and Norman Hartnell. The designers Tamara Ralph and Michael Russo moved from their native Australia to London, where the business has been one of British fashion’s biggest success stories since it opened in 2007. They now employ more than 400 people, with a townhouse in Mayfair for client fittings and a large atelier where the embroidery department alone is 30-strong. Angelina Jolie wore a Ralph & Russo suit to Buckingham Palace when she was presented with her honorary damehood by the Queen.

Its many devoted clients desire fairytale, so that was exactly what the Paris show delivered: dreamy fantasies in frothy mint organza, blush pink silk gazar and ice blue Chantilly lace, and bombshell gowns in black velvet and metallic satin. There is no pandering to practical details at Ralph & Russo. Sleeves are largely absent, unless made from fine-spun silk fringing, and the few coats to be found are fashioned from ostrich feathers, or sheer tulle.

At Christian Dior, spiritual home of modern designer feminism, the mood took a surreal turn – literally towards surrealism. It is 18 months (a lifetime in fashion) since Maria Grazia Chiuri made her debut as Dior’s first ever female designer with those We Should All Be Feminists T-shirts, in which her early adoption of activist-chic has boosted Dior’s profile among consumers, and its profits.

Above a black-and-white chequered catwalk which nodded to Man Ray’s chessboard, outsize plastercasts of disembodied noses and eyes paid lip service to Magritte and Dali. Having used the feminist art critic Linda Nochlin’s essay title, Why Have There Been No Great Women Artists? as a T-shirt slogan last year, Grazia Chiuri has dug deeper into the question with consecutive collections inspired by female Surrealist artists – first Lucy Schwob, and now Leonor Fini, an Argentinian painter who held her first Paris exhibition in Dior’s atelier in the 1930s.

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Christian Dior’s Spring/Summer collection 2018 in Paris. Photo: Pascal Le Segretain/Getty Images

This show’s looks were given names like Vertigo, Psychose, Illusion, but while Fini and the surrealists set the mood music, the silhouette was distinctively that which Grazia Chiuri has established for Dior. A slim balletic torso with the simple, functional elegance of a leotard gives way to a soft, A-line midi-length hem. The shape was consistent through daywear (long belted coats) and separates (simple, sheer blouse and skirt) and into eveningwear (a lingerie-styled gown.) Details borrowed from the Schiaparelli playbook: British milliner Stephen Jones added veils dotted with sparkling flies; miniature birdcages hung from ears; and black fishnet stockings were worn over, rather than under, strappy gold sandals.


SOURCE: The Guardian UK

Watch brands that are so worth the investment

Watches are largely the accessory to get overlooked in the face of other trends with which to adorn your wrists, ears and neck. But what makes watches such an unwaveringly classic accessory is not their adherence to the trend-cycle but their definitive function over simply accessorizing an outfit.

Watch brands that are so worth the investment

More than ever, we’ve noticed a turn away from investing in a timepiece because, well, the digital clocks on our phones and laptops are so readily accessible. Yet watches remain the one item that stands to last for generations on end, proving that they’re  worthy investment pieces, indeed.

So you might be thinking where to start looking to find the chicest watches out there. If you’re searching for a long-lasting piece, consider the question of where to buy quality watches solved. In the below selection, you’ll find everything from sleek chain-link bracelets to stunning crystal-embellished faces. In other words, there’s sure to be a watch to fit your personal style. Below, shop the brands whose investment-worthy watches will always be timeless.

Botswana Queen emerges winner of Miss Africa Beauty Pageant 2017

Botswana queen, Gaseangwe Balopi, 21, has won the second edition of the Miss Africa beauty pageant hosted by the Cross River Government.

Botswana Queen emerges winner of Miss Africa Beauty Pageant 2017

Winner of the Miss Africa 2017 beauty pageant, Queen Gaseangwe Balopi of Botswana (M), displays her cheque of Thirty Five Thousand US dollars during the Miss Africa 2017 beauty pageant at the Calabar International Convention Centre in Calabar on Wednesday (27/12/17). With her are the first runner-up, Queen Fiona Naringwa of Rwanda (L); and the second runner-up, Queen Luyolo Mngonyama of South Africa. Photo: Premium Times

Balopi emerged the 2017 African queen at the keenly contested event after a fourth round of appearances in different attires by 25 contestants.

NAN reports that the red carpet event started at round 10.45 pm on Wednesday night at the Calabar International Convention Centre and ended around 3 a.m. on Thursday morning.

She is to take home $35,000 and a Ford Edge Sport Utility Vehicle as her star prize.

Miss Rwanda, Fiona Naringwa and Miss Luyolo Mngonyama of South Africa were first and second runners-up. Naringwa will take home $10,000 and Mngonyama $5,000.

Gov. Ben Ayade said the theme of the event ‘Climate Change and Migration’ was chosen to create awareness on the need to protect the environment and caution youths against illegal migration.

Mr. Ayade said the event afforded the African continent the opportunity to choose another beauty queen that will use her beauty to create awareness on the need for Africans to see themselves as one.

“Migration and Climate Change have become burning and global issues today. Our gathering here today is to choose another African queen that will use her office to create awareness on the theme.

“Blackness is now a perception, beauty and character in the eyes of the people. The Miss Africa pageant is meant to tell the true story of Africa to the world

“How can a continent like Africa that is blessed with abundant natural and human resources be poor? Africans are intellectually sound.

“We are not gathered here to pick the most beautiful woman, but rather, we want to pick the true African woman who can use her beauty to change Africa.

“For us to tell the true African story, we need a face that is appealing.

“Our theme for this year should caution our youths about the tedious journey through the Mediterranean Sea and Sahara Desert to Europe in search of greener pasture,” he said.

Motswana Balopi promised to use her crown to create awareness on the dangers of illegal migration by youths across Africa.

The former Miss Africa, Neurite Mendes, from Angola, urged the new African queen to use her office to end illegal migration by some Africans to European countries.

Former Governor of Cross River, Donald Duke, Speaker of the State House of Assembly, John Gaul-Lebo, and other dignitaries were in attendance at the event.

Nigerian music artist, Flavour, and South African music star, Mafikizolo, entertained the over 2000 guests at the occasion. (NAN)


SOURCE: NAN/Premium Times

Selena Gomez’s French-Girl dress always sells out

We’re not the only ones obsessed with Rouje, the chic clothing brand founded by quintessential French girl Jeanne Damas.

Selena Gomez's French-Girl dress always sells out

PHOTO: Getty Images

As it turns out, none other than Selena Gomez is a fan too. The singer was spotted in New York wearing the label’s Gabin Dress ($203) with white sneakers and a cardigan. If you love the dress as much as we do, we have some bad news: It’s perennially sold out.

We refresh the site constantly, so we can attest to the fact that Rouje’s dresses are definitely a hot commodity.

SHOP BEST ITEMS ON THE GO

Our best advice? Keep Rouje bookmarked and sign up for the brand’s newsletters in hopes of getting your hands on Gomez’s dress. Plan B: Read on to shop the brand’s other cute pieces that are still available.


SOURCE: The Bloomgist/Who What Wear

Style pick: Stylish sneakers you can actually wear to work | The list

We honestly get excited with each new wave of the sneaker trendit only solidifies them as the shoes we can’t live without. With each new season comes a new round of styles and shapes that we get excited about. Our feet have seriously thanked us for swapping out our heels way more often. Because that’s what good design should do after all: function.

With an influx of luxe textures at the forefront this season, sneakers are finding their way into yet another category previously unheard of. The sneakers of the season look just like dress shoes. (Yes, you read that right.) In satin, velvet, and metallic finishes, these rubber-soled styles are anything but athletic. They’re basically begging to be dressed up with cool trousers. We’re calling it: You’ll be wearing them to the office and beyond in the span of a few months.

In the spirit of continuing to discover how far the sneaker trend can go, we’re bringing you these 20 sneakers that look just like dress shoes. Keep reading to shop our picks!

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Style: socks gradually becoming menswear battleground

Vetements kickstarted the latest wave of logomania with the launch of a DHL T-shirt 18 months ago. Now the label has repurposed that must-have fashion moment for the feet. Meet the DHL sports socks, the hosiery of now.

Style: socks gradually becoming menswear battleground

We are coming out of a fallow period for men’s socks. With ankles staying stark and unloved while we focused on the ups and downs of trouser hemlines (see last autumn’s floor-sweepers or the current season’s penchant for cropped trousers), socks have been forgotten. But change is afoot. At the recent menswear shows, socks were seen pulled up to the knee with shorts at Prada or grazing ankles at Versace; gym socks were bright white and logo-heavy at WooyoungmiLanvin, meanwhile, even took a punt on tube socks.

Socks haven’t enjoyed this much attention in a decade, since the backlash against American Apparel and its “tube socks and no knickers” advertising coincided with a spectacular falling-out between misogyny and socks. But now they are more visible than ever, pushing against those hemlines with newfound vigour and sometimes usurping them entirely: socks pulled to calf-height with a pair of shorts, like Jonah Hill, is no longer “stoner at the 24-hour garage” look, but a sign of being youthful and carefree, and having effortless charm. Shia LaBeouf, too, has been embracing his inner dork, tucking sweatpants into socks to show them off. On catwalks, socks have become a fundamental part of the accessory arsenal.

But these looks aren’t restricted to the safety of the shows, or the unquestioning acceptance that it’s “just something celebrities or fashion people do” – they’re pounding the pavement near you. Big Brother contestants two summers ago were braving socks with sliders or sandals, which for decades had been a fashion crime restricted to tourists trying to find Edinburgh Castle, usually while actually standing outside Edinburgh Castle.

So is this really a comeback? Courtney Blackman, editor of menswear style magazine Candid, believes mankles have had a good run but it’s time to move on. “Over London fashion week, men’s exposed ankles were still prevalent, but socks were definitely back in the mix,” he says. Lou Dalton, KTZ and Phoebe English all pulled off Blackman’s favourite sock revivals.

Could it be that, like the hemline index, socks are a reaction to the world around us? Blackman reckons there is something in it. She says: “In times of austerity, you still need socks, right? If you treat yourself to a pair of designer socks, it’s not as guilt-ridden as a larger, high-ticket item.”

She continues: “If you can’t afford the £500 Vetementshoodie, a £50 pair of socks can ease you into the brand.” An easy, inexpensive – at least compared with other gateway items such as T-shirts or bags – way to make a statement, all the while pretending you don’t like the attention? Very 2o17.

Justin Trudeau understands the power of a good sock. If you want to know where the Canadian prime minister’s heart lies, look to his ankles. At Toronto Gay Pride Parade, he wore rainbow-inspired socks inscribed with “Eid Mubarak”, and on “International Star Wars Day” he sported a mismatched pair featuring R2-D2 and C3PO. Forget virtue signalling or hashtag slacktivism, it’s your chaussettes that need to get radical if you want to score political points as an Instagram-ready liberal. That said, Trudeau’s critics unkindly say provocative or playful socks are no replacement for statesmanlike gravitas. But it’s a start.

For anyone who struggles to convey personality, socks allow that chink of humanity to shine through – no mean feat when you’re watching two middle-aged, besuited politicians shake hands and sign a treaty. While I may roll my eyes at the blatant showboating, I’m certainly here for it – the black socks so beloved of other politicians are best left to pallbearers and headmasters.

As the world around us changes at a rapid rate, the adage “pull your socks up” has never been more relevant. And as Blackman says: “Socks are great conversation-starters. When have you ever had someone come up and say: ‘I really like your ankles; where did you get them?’” Exactly. Socks are a welcome distraction – in times of trouble, only a fully adorned ankle will do.